Luxury brands create special experiences that make people feel good about being part of them. While physical retail spaces have been central to luxury in Japan, it’s always proven difficult to translate premium experiences into digital advertising. But things are changing rapidly.
Download our Playbook to explore how and what luxury brands can do to respond to these changes.
A collaborative effort between Equativ Japan, The Trade Desk, Dentsu, and Yuzu Kyodai, it provides insights and guidance on the changing face of the luxury market, and the emerging opportunities in digital marketing to help you find and engage with your most valuable customers.
Key insights and learnings include:
Curation provides a breakthrough for brands that want to gain reach while retaining control over brand safety, their unique heritage, and creative impact.
Download the Playbook to discover how.
